Our focus is on integrated development of your :
- Products and services
- Marketing communications
- VOC and satisfaction management processes.
AMRD also provides ad hoc project support. Even when “pitching-in” on a project basis we maintain a big picture perspective and never lose track of your strategic goals. This minimizes start-up time, maximizes our effectiveness, and assures that our work closely dovetails with other efforts.
TACTICS & TOOLS:
To achieve your goals, AMRD deploys a broad variety of qualitative and quantitative tools from the fields of Marketing Research, Product/Service Development, and Quality.
- Voice of the Customer (VOC), Voice of the Business (VOB), Voice of the Process, Voice of the Employee, and Voice of the Supply Chain
- In-depth central location and on-site interviews
- Focus groups
- Product development and positioning panels
- Customer segmentation and persona development
- Market and competitor profiling
- Quality and strategic planning tools